Psychologically challenging art exhibitions that confront personal subjects such as breast cancer are often ignored by the general public. "Art.Rage.Us." was intended to break the viewer out of established patterns of thought about art and breast cancer—while at the same time encouraging a visit to the exhibit.

Visually arresting photography of the "Statue of Liberty" figure with a mastectomy illustrates America's uneasy relationship with women artists and breast cancer—but also represents the pride that these artists feel.

Copy simultaneously communicates the outrage of breast cancer and the subject of the exposition.

The Breast Cancer Fund - "Men at Work" Campaign

This pro bono campaign, produced on behalf of The Breast Cancer Fund, was designed to raise men's awareness and participation in the battle against breast cancer. Local celebrities photographed "at work" represented the range of men whose lives have been affected by breast cancer and who have decided to take a stand against it. This Gold In-Awe Winner in the Public Service campaign category promoted a march and rally that were covered in the local news and attended by activists, celebrities, and ordinary men-on-the-street, alike.

Jim Maresca - Jim Maresca for Supervisor

Pro Bono direct mail campaign for county supervisor
election.